publication . Bachelor thesis . 2009

Marketingový mix zájmového sdružení v cykloturistice

Březík, Jan;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The bachelor thesis focuses on the evaluation of the marketing mix of the civic association Cyklo Klub Kučera Znojmo, which provides services for its members, companies and authorities. The thesis is divided into two basic parts. The first part refers about marketing and marketing mix in a theoretical way, the second part describes the Cyklo Klub Kučera Znojmo itself together with its commercial and non-profit activities. The thesis focuses mainly on the marketing communication and communication channels. The current marketing activities of the Cyklo Klub Kučera Znojmo are evaluated in the end of the thesis together with possible improvements for the marketing c...
Subjects
free text keywords: marketingový mix; Places of medical and technical help; otevírací ceremoniál; marketingová komunikace; cykloturistika; NGOs; Místa první a technické pomoci; communication channels; marketing communication; neziskový prostor; opening ceremony; cycloturism; komunikační kanály; marketing mix; cyklistická lékárnička; first-aid-kit for cyclists
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