publication . Master thesis . 2017

Marketingová komunikace Outdoor Training Clubu

Soukeníková, Karla;
Restricted Czech
  • Published: 01 Jan 2017
  • Country: Czech Republic
Abstract
Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggest...
Subjects
free text keywords: outdoor sports; outdoorové sporty; marketing; marketingová komunikace; marketing communication; komunikační mix; social networks; sociální sítě; communication mix
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