Social Guerilla marketing

Master thesis Czech RESTRICTED
Hejkalová, Tereza;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: nonprofit organizations; communication; komunikace; guerrilla marketing; social marketing; sociální marketing; guerilla marketing; neziskové organizace

The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in ... View more
Share - Bookmark