Potřeby a zájmy mládeže v oblasti cestovního ruchu

Bachelor thesis Czech RESTRICTED
Černá, Jana;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: podpora cestovního ruchu mládeže; mládež; cestovní ruch; youth; discount; support of youth tourism; ISIC; Gap Year; slevy; tourism

The thesis is devoted to tourism of youth with focusing on the needs and interests. The theoretical part deals with issues of tourism of this segment and marketing research. The practical part focuses on a survey to determine preferences of students of selected universi... View more
Share - Bookmark