publication . Master thesis . 2015

Online Marketing Trends

Horecká, Ivana;
Restricted English
  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the latest trends are described in the practical part. The website is create...
Subjects
free text keywords: trends in building websites; optimised website; optimalizácia pre vyhľadávače; optimalizovaná stránka; content management systems; trendy v tvorbe webových stránok; search engine optimisation; trendy v internetovom marketingu; Online marketing trends; systémy pre správu obsahu
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