Návrh marketingové strategie low cost letecké společnosti

Master thesis Czech RESTRICTED
Khomutova, Sofia (2016)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketingová strategie; Marketingový mix; Low-cost airline; Situační analýza; Situation analysis; Porterova analýza pěti sil; Nízkonákladová aerolinka; Porters five forces analysis; PEST analýza; Marketing strategy; Aerolinka; Airline; PEST analysis; Marketing mix

My Master thesis focuses on the design of the marketing strategy of a low-cost airline SparrowJet. The first chapter of the theoretical parts contains the required basics of theoretical information necessary to develop a marketing plan. In the second chapter is an analy... View more
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