publication . Master thesis . 2010

Loyalty program of payment cards, solution based on DWH

Jersák, Pavel;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This diploma thesis is covering topics of customer's loyalty, loyalty programs in banking and mainly topic is loyalty programs of payment cards in banking industry. First theoretical parts is guiding us though concept of customer's loyalty in banking industry and is describing specifics of this loyalty compared to loyalty to sales businesses. Further, this thesis is trying to show opportunities to be used to support customer's loyalty in bank with participation of credit and debit cards. In this sense, these payment cards are those that enable client's entry into the loyalty program and into the advantages that is loyalty program offering. Further, this thesis i...
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETYInformationSystems_INFORMATIONSYSTEMSAPPLICATIONSComputingMilieux_PERSONALCOMPUTING
free text keywords: Loyalty program; datový sklad; Customer's loyalty; Data warehouse; platební karta; bankovnictví; Alliance with business partners; integrace; Banking; Debit card; Integration platform; Credit card; loajalita zákazníků; aliance s partnery; věrnostní program
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