Internacionální marketing firmy l´OREAL

Master thesis Czech RESTRICTED
Machek, Ondřej;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: internacionální marketing; divize profesionálních produktů; professional products division; L'Oréal

The intention of this thesis is to analyse the international marketing strategy of the L'Oréal corporation with focus on the professional products division and its portfolio of global brands. The work is divided into four chapters. The first chapter is devoted to the th... View more
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