publication . Bachelor thesis . 2017

The use of social media in the recruitment process

Sumarová, Zuzana;
Restricted Czech
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This thesis focuses on the usage of social media in the recruitment of employees. Its aim is to propose an improved strategy for a selected company and subsequently verify this proposal. In the theoretical part, the study explains the areas of human resources management and its development, defines social media and presents statistics and as a latter, it reveals the principles of social recruiting, where all the prior mentioned areas meet. It also describes the functionality of the most widely used social media and its possible use in recruiting. The analytical part analyses the current state of recruiting in the company. Based on these data and theory, it draft...
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: social media; sociální nábor; recruitment; HR; sociální média; nábor zaměstnanců; social recruiting, social media; sociální média; LinkedIn; recruitment; Facebook; nábor
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