Analysis of Marketing communication of Diesel company

Master thesis Slovak RESTRICTED
Zvadová, Zuzana;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketingová komunikace; Marketing Communication; Diesel; Fashion Marketing; Fashion marketing
    acm: ComputerSystemsOrganization_MISCELLANEOUS

The main objective of this work is to highlight the specifics of marketing communications in the fashion industry on an example of a particular company, an Italian company Diesel. Theoretical knowledge of fashion marketing, management of fashion companies and the charac... View more
Share - Bookmark