Franchising jako metoda vstupu na trh

Bachelor thesis Czech RESTRICTED
Tichá, Alice;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Naturhouse; franchising; franchisor; franchisant; Dietplus; franchisa; franchise; franchisee

There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principl... View more
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