publication . Bachelor thesis . 2012

Marketing analysis of the ZaNázory.cz project

Pohan, Lukáš;
Restricted Czech
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The bachelor thesis analyses the ZaNázory.cz project, its various parts and its success as well as its target audience. The analysis of the project is based on experience from the making of this project. Other field of interest of this thesis is to evaluate the success of this project in present and its future forecasts and compares the estimated target audience with real target audience at present.
Subjects
free text keywords: Web page; Webová stránka; Vizuál; Visual; Projekt ZaNázory.cz; Target audience; ZaNázory.cz; Cílová skupina
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