Budování sportovní značky PUMA

Master thesis Czech RESTRICTED
Lečková, Veronika;
(2015)
  • Subject: firma PUMA; brand management; brand management,sportovní značka; sports brand; branding; osobnost značky; brand personality; marketing research; budování značky - branding; corporate PUMA; marketingový výzkum

Title: PUMA branding Objective: The aim of diploma thesis is to get improvement proposal which could be used for further building of PUMA brand. The research will be carried out on two samples of respondents. The first sample will be Generation Y which is defined by Ber... View more
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