Analýza a návrh marketingové komunikace Košík.cz

Master thesis Czech RESTRICTED
Krupka, Radim;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: komunikační mix; promotion mix; marketingová komunikace; online potraviny; STDC framework; e-commerce; Online grocery; marketing communication

This Masters thesis deals with the topic of marketing communication. The first part of this thesis is devoted to the theory of marketing, marketing tools, marketing and promotion mix, marketing communication, e-commerce and STDC framework. In the following part of thesi... View more
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