publication . Master thesis . 2009

Mezinárodní strategie společnosti Metro - vybrané problémy

Zakouřilová, Eliška;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Currently, there is a clear trend of revival of small shops near the customer's home. In this context, formulated by Metro, or Macro new business idea - the concept of small shops / convenience store (ie, smaller stores with food and other basic commodities of daily use). Therefore, it was created and introduced the project Macro Small shops (where the aim is to create a "network of retail stores under the auspices of the macro) to allow the company to effectively compete with chain stores, purchasing alliances and consumer cooperatives.
Subjects
free text keywords: Makro; conception; network; projekt; maloobchod; project; síť; retail; koncepce
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