Analysis of marketing communications of selected brand

Master thesis Czech RESTRICTED
Tošnarová, Petra;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: reklama; fast-food; Marketing Communications; Brand; QSR; Advertising; Fast food; marketingová komunikace; rychlé občerstvení
    acm: ComputingMilieux_MISCELLANEOUS

This work deals with marketing communications of the selected brand in the QSR (Quick Services Restaurant) segment. The aim is to formulate appropriate recommendations that would increase the effectiveness of advertising. Recommendations will be based on the results of ... View more
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