Sémiotická analýza vybraných reklam společnosti Apple Inc.

Master thesis Czech RESTRICTED
Hervíř, Petr;
(2014)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: analýza; Apple; reklama; sémiotika; advertisements; analysis; semiotics

The diploma thesis deals with semiotics, its derivative analysis and it is focusing on analysis of selected commercial spots of Apple Inc. In first place it defines semiotic, semiotic analysis and concepts contained in it. Next step is about analysis commercial spots in... View more
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