Fashion designers on the Czech market

Master thesis Czech RESTRICTED
Hinková, Barbora;
(2014)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: fashion; marketingové nástroje; fashion marketing concept; Czech fashion scene; móda; fashion marketing koncept; komunikační mix; marketing tools; communication mix; česká módní scéna; módní návrhář; fashion designer
    acm: ComputerSystemsOrganization_MISCELLANEOUS

This Master's Thesis deals with the Czech fashion scene. Development of fashion is outlined in the introduction. It should help to understand the whole market. The work deals with marketing of fashion brands and focuses primarily on marketing Czech fashion brands offeri... View more
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