Analýza sortimentu firmy Janus

Bachelor thesis Czech RESTRICTED
Kudrnová, Gabriela;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: výrobková média; marketing; competition; sortiment; služby; product media; complex product; komplexní produkt; services; product line; konkurence

The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a s... View more
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