publication . Master thesis . 2013

Trailer-targeting a potential audience

Brůnová, Lada;
Restricted Czech
  • Published: 01 Jan 2013
  • Country: Czech Republic
Abstract
How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This ...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUSComputingMethodologies_COMPUTERGRAPHICSGeneralLiterature_MISCELLANEOUS
free text keywords: kinematografie; publikum; žánr; reklama; movie; focus group; audience; ohnisková skupina; cinematography; teaser; trailer; advertisement; genre; film
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