Trailer-targeting a potential audience

Master thesis Czech RESTRICTED
Brůnová, Lada;
(2013)
  • Subject: kinematografie; publikum; žánr; reklama; movie; focus group; audience; ohnisková skupina; cinematography; teaser; trailer; advertisement; genre; film
    acm: ComputingMethodologies_COMPUTERGRAPHICS | GeneralLiterature_MISCELLANEOUS | ComputingMilieux_MISCELLANEOUS

How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering ... View more
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