Marketigové aktivity českých kin a multikin se zaměřením na kino Světozor

Bachelor thesis Czech RESTRICTED
Masná, Zuzana;
(2010)

The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of ci... View more
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