publication . Master thesis . 2015

Briu: A Coffee Roasting Startup

Beck, Maximilian;
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  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The purpose of this study is to examine the German coffee market and its appropriateness as a new market to enter for the startup Company Briu. The company has been continuously growing since its initial start. The Chilean Coffee startup has since then looked for new markets opportunities in Europe. Their favored market is Germany. The research conducted in this paper is supposed to reveal the market its suitability for the company its expansion. The following key areas are assessed in order to decide whether or not the company should enter the market: 1. The demand for specialty quality coffee in Germany 2. The supply chain for the product 3. Governmental suppo...
Subjects
free text keywords: coffee supply chain; kvalitní káva; German Coffee Market; Specialty Coffee; Coffee Startups; Německý trh s kávou; Startupy; Germany; Německo; Startups; kávové startupy; logistický řetězec kávy
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