Determining the marketing mix for a start-up travel agency aimed at the Belgian market

Bachelor thesis English RESTRICTED
Hanák, Marek (2014)
  • Subject: belgický trh; cestovní ruch; marketingový mix; cestovní kanceláře; segmentace trhu

This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor an... View more
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