publication . Bachelor thesis . 2017

Marketingové využitie sociálnych sietí

Letková, Natália;
Restricted Slovak
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The objective of the bachelor thesis is to evaluate which social network is a more effective online marketing tool for WELD ZVAR s. r. o., a small local welding company. The theoretical part of thesis offers a detailed description of current online marketing landscape, social networks Instagram and Facebook and the role of paid advertising. The applied part of the thesis analyses the effect of fan page actions and its paid advertisements on the growth of fans in comparison with fan pages of competitive companies. According to the results of multiple analyses provided on Facebook and Instagram I found out that online marketing of the chosen welding company was mo...
Subjects
free text keywords: paid advertising; Instagram; placená reklama; online marketing; sociální sítě; Facebook; social networks
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