Competency profile of PR professional in sport

Master thesis Czech RESTRICTED
Gazdíková, Lenka (2013)
  • Subject: sport PR; pracovník PR; Public relations; PR professional; kompetence; PR ve sportu; competence
    mesheuropmc: education | human activities | health care economics and organizations

Title: Competency profile of PR professional in sport Objective: The objective is to identify competencies required to a position of PR professional in sport. The aim of a survey is to verify the level of competencies which follows compiling competency profile and comparison with existing profile of PR specialist. Methods: The objective is achieved using survey, interview and analysis of competency models database. Results: The result of this paper is competency profile of PR professional in sport, which contains competencies divided into several sectors and their required level. Key words: Public relations, PR professional, sport PR, competence
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