publication . Master thesis . 2013

Využítí sociálních sítí v praxi firmy "business communication s.r.o."

Švojgrová, Anna;
Restricted Czech
  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This thesis is an analysis of the internal and extrenal communication of a small IT company business communication s.r.o. with emphasis on social media. The theoretical part of this paper deals with the use of social networks by individuals and companies in the Czech Republic and abroad. The practical part introduces the reader into the company business communication and its business practise, analyses its current internal and external communication, especially via social networks, and identifies the problems the company is facing in this area. The result of this thesis is a proposition of changes designed to lead to a better use of social media by this company.
free text keywords: social media; Twitter; sociální sítě; Facebook; company communication; firemní komunikace
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