publication . Bachelor thesis . 2015

Management prázdninového cestovního ruchu v Soběslavi

Lustová, Kristýna;
Restricted Czech
  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
Abstract
Bachelor theses is focused on holiday tourism management in Soběslav. It aims the description of current clientship and number of lodging in coveted local accommodation facilities in summer holiday. It designs atractive packages of one-day trips for two most frequent groups of guests. Practical assertion of those packages should help to prolong the incumbency of seasonal visitors in Soběslav which leads to spending more nights there. Those packages are avaiable for all accomodation facilities owners and for Information Center in Soběslav.
Subjects
free text keywords: ubytovací zařízení; packages trips; segmentation of guests; Tourism; program výletů; segmentace hostů; cestovní ruch; accommodation; Soběslav
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