publication . Master thesis . 2009

Marketingová strategie klubů Holmes Place v České republice pro rok 2009

Ješinová, Tereza;
Restricted Czech
  • Published: 01 Jan 2009
  • Country: Czech Republic
The Marketing Strategy of Holmes Place Czech Republic in 2009 Aim of the study The main goal is to create a marketing plan for Holmes Place clubs in Czech Republic in 2009 , including the evaluation of the first quarter after the introduction of this plan reality. The marketing plan should be based on the current situation of Holmes Place clubs and market environment . Its aim is to achieve an increase in profits of the company and the overall implementation Holmes Place brand in the Czech environment . method At work I used descriptive analysis , SWOT analysis and preparation method marketing plan. The main source of information to become individual employees H...
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