publication . Master thesis . 2014

Preference studentů v cestovním ruchu - marketingová analýza

Rojová, Michaela;
Restricted Czech
  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This diploma thesis focuses on the analysis of consumer behaviour and preferences of university students concerning tourism. The aim of the thesis is to prepare set of recommendations of marketing mix tools setting which should help tourism service providers to market effectively to students. The theoretical part deals with the explanation of basic terms that are used in the thesis. Furthermore, it provides the analysis of existing data and description of student consumer behaviour and trends in youth tourism. The practical part focuses on the research itself conducted by interviewing students at the universities all over the Czech Republic. The outcome are the ...
free text keywords: cestovní ruch mladých; preferences; youth travel; students; marketing; spotřební chování; consumer behaviour; studenti; preference
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