E-mail marketing

Bachelor thesis Czech RESTRICTED
TŮMOVÁ, Kateřina;
(2012)
  • Subject: e-mailová komunikace; e-mail message; e-mailová zpráva; e-mail communication; e-mailová kampaň; e-mail campaign; e-mail marketing

The aim of this work is to specify the e-mail marketing and in the practical application to evaluate the pros and cons of e-mail marketing as a tool of targeted marketing communication.Based on personal interviews with representatives of the company was described their ... View more
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