Marketing Plan of SK Dynamo České Budějovice

Bachelor thesis Czech RESTRICTED
Kramář, Jan;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový plán; situational analysis; sport marketing; situační analýza; sportovní marketing; marketing plan
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written proce... View more
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