Craft's brand equity in CZ, focusing on canoeing

Bachelor thesis Czech RESTRICTED
Šťastný, Šimon;
(2013)
  • Subject: rychlostní kanoistika; flat water canoeing; brand equity; Brand; hodnota značky; Značka; Craft; marketing research; marketingový výzkum
    acm: ComputerApplications_GENERAL

Title: Craft's brand equity in CZ, focusing on flat water canoeing. Objectives: The objective of this dissertation is to find out what is the Craft's brand equity and to suggest how to improve it on the Czech market. That would be based on marketing research and supplem... View more
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