publication . Bachelor thesis . 2013

Craft's brand equity in CZ, focusing on canoeing

Šťastný, Šimon;
Restricted Czech
  • Published: 01 Jan 2013
Abstract
Title: Craft's brand equity in CZ, focusing on flat water canoeing. Objectives: The objective of this dissertation is to find out what is the Craft's brand equity and to suggest how to improve it on the Czech market. That would be based on marketing research and supplementary interview. I will be using marketing research and supplementary interview. Methods: In this dissertation the method of electronic questioning was used. The questionnaires were sent by email address after first contact on Facebook. Facebook was also used for concretization of questions. The basic research sample was chosen from sporting population in Czech Republic and selective sample was l...
Subjects
acm: ComputerApplications_GENERAL
free text keywords: rychlostní kanoistika; flat water canoeing; brand equity; Brand; hodnota značky; Značka; Craft; marketing research; marketingový výzkum
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