The goal of this Bachelor thesis is to describe possibilities of the internet advertising programs. Thesis is focused on monetizing web content for the owners of smaller web sites. It shows the solutions to the problems connected with the use of Google AdSense, and describes the ad formats and optimization. Thesis is divided into three main parts. Part one contains the current forms of internet advertisement and ad formats used in AdSense program. Second part deals with the possibilities of external and internal optimization. The practical part tests and evaluates optimization tips on the existing Slovak website.
free text keywords: ppc advertisement; optimalizace AdSense; ppc reklama; internetová reklama; internet advertisement; SEO; AdSense optimization; Google AdSense