Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.
free text keywords: body image; content analysis; reklama; marketing research MML; výzkum MML; obsahová analýza; comercials