Marketing and Augmented Reality

Master thesis English RESTRICTED
Zelený, Martin;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketing; Mobilní marketing; Mobilní reklama; Augmented reality; Rozšířená realita; Mobile marketing; Mobile advertising

The main goal of this diploma thesis is to identify the usage of augmented reality in contemporary marketing practice and the expectations of marketers for the future use. This will be achieved by conducting a quantitative and qualitative research among existing creativ... View more
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