publication . Bachelor thesis . 2015

Language of advertising

Krchňáková, Leontina;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic...
ACM Computing Classification System: ComputingMethodologies_DOCUMENTANDTEXTPROCESSING
free text keywords: tropy; neologisms; neologismy; Jazyk reklamy; Language of advertising; anglicisms; figures; anglicismy; figury; tropes
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