Segmentation of the Infant Food Market

Master thesis Czech RESTRICTED
Hrůzová, Daniela;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: segmentation; dětská výživa; segmentation criteria; infant food; tržní segment; segmentace trhu; segmentační kritéria; market segment

The theoretical part covers general market segmentation, namely the marketing importance of differences among consumers, the essence of market segmentation, its main conditions and the process of segmentation, which consists of four consecutive phases - defining the mar... View more
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