publication . Master thesis . 2015

Segmentace trhu dětské výživy

Hrůzová, Daniela;
Restricted Czech
  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The main goal of my master thesis is to identify differences, or similarities among consumers of infant food. Based on these characteristics were revealed groups, also called segments. Consumers in these segments are as homogeneous as possible, and vice versa the segments are mutually the most heterogeneous. After uncovering these segments is another goal of proposing marketing recommendations to individual segments. The work consists of theoretical and practical part. The theoretical part describes the process of segmentation. Practical part deals with the uncovering of segments. The research used secondary and primary data. Were used a secondary data from the ...
Subjects
free text keywords: factor analysis; rozvoj profilu segmentu; dětská výživa; shluková analýza; segmentation; development segment profile; infant food; segmentace; faktorová analýza; cluster analysis, segmentation; dětská výživa; segmentation criteria; infant food; tržní segment; segmentace trhu; segmentační kritéria; market segment
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publication . Master thesis . 2015

Segmentace trhu dětské výživy

Hrůzová, Daniela;