publication . Master thesis . 2017

Alcohol Advertising

Trkovská, Jana;
Restricted Czech
  • Published: 01 Jan 2017
  • Country: Czech Republic
Abstract
The thesis concerns itself with alcohol advertising. Alcohol is the most widespread habit-forming substance, yet its consumption is permitted in most countries all around the world, possibly restricted by the age of consumers only. Drinking alcohol cannot be either regulated or prohibited today. It has become commonplace for the majority of our lives. Being aware of its apparent risks, however, there is an effort to regulate at least alcohol advertising. The main objective of this work was to provide a comprehensive picture of alcohol advertising, with the focus on its regulation, concerning the legal regulation as well as the self-regulation. First, the thesis ...
Subjects
Medical Subject Headings: humanities
free text keywords: The Czech Advertising Standards Council; self-regulation; reklama; samoregulace; legal regulativ; zákonná regulace; rozhodnutí; advertising; decisions; alkohol; Rada pro reklamu; alcohol
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