Category management dětské výživy

Master thesis Czech RESTRICTED
Wotřelová, Eva (2014)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: category decision tree; baby food; rozhodovací strom zákazníka; Category management; dětská výživa; regálové vystavení; shelf presentation

This thesis deals with category management of baby food on the Czech market. The goal of the thesis is to determine the theoretical basis of category management and define the category management process. Subsequently, based on the analysis of primary and secondary data... View more
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