publication . Bachelor thesis . Master thesis . 2008

Franchising as the method of market entering

Švábová, Karolína;
Restricted Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then there is also provided the current situation of franchising in the Czech Republic. The second part deals with entry into the market by franchising. In this section franchise agreement is mainly mentioned, how to start a franchise business, what is needed to establish this business and how can franchise systems expand. Franchise financing options close the second part. The third part is devoted to...
Subjects
free text keywords: franchising; franchisor; franchisant; Svejk restaurant; franchise; franchisee; Švejk restaurant, podnikání; Naturhouse; retailing; franchising, Hennlich-group; alternativy vstupu; opportunities how to enter the market; skupina Hennlich; franchising, franchise system; franchisový koncept; Česká republika; Czech republic; franchising, Naturhouse; franchising; franchisor; franchisant; Dietplus; franchisa; franchise; franchisee, franchising z pohledu franchisanta; koncept Potrefená husa, franchising; franchisor; franchisant; Etam Lingerie; franchisa; franchise; franchisee, franchisor; Remax; franchisant; franchising, franchising v ČR; franchising; franchisor; franchisant; franchising in the Czech Republic; franchisee; TETA drogerie, financing; small and mediate bussiness; malé a střední podniky; financovaní; franchising, Potrefená husa; Pivovary Staropramen; Franchising, franchisingová smlouva a příručky; franchise contract and manual; výhody a nevýhody franchisingu; advantages and disadvantages of franchising; franchising, nevýhody; Potrefená husa; výhody; franchisová smlouva; franchising, trh; německý; franchising; German; franchisor; český; franchisant; Czech; franchisee; market, Výhody a nevýhody franchisingu; Franchising; Advantages and disadvantages of franchising; Švejk restaurant, trh; Stavoodbyt; market; franchising, dotazníkové šetření; questionnaire research; Alpine Pro; franchising, franchising; advantages and disadvantages of franchising; CK Fischer; výhody a nevýhody franchisingu; franchise; franchisa, Evropské strukturální fondy; financing; Český grunt; franchising; European structural funds; factoring; franšíza; franšízing; financování; franchise; franchisa, franchisant; franchisor; franchising; franchisee; UniCredit Bank, franchisor; Subway; franchising, franchisor; podnikání; franchising; franchisant; Yves Rocher
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publication . Bachelor thesis . Master thesis . 2008

Franchising as the method of market entering

Švábová, Karolína;