publication . Master thesis . 2012

Renovation of the hotel complex

DRHA, Aleš;
Restricted Czech
  • Published: 01 Jan 2012
  • Country: Czech Republic
Abstract
The theme of this work is reconstruction the hotel complex. The theoretical part informs readers about tourism, marketing and how to build a business plan. Analytical part shows the issue of tourism in the region and technical condition of the hotel. In the synthetic part is suggested business plan to hotel reconstruction, marketing mix for tourism and financial plan, that shows operating costs and revenues. The investment could be paid off by the 13th year since the start of the hotel service.
Subjects
ACM Computing Classification System: GeneralLiterature_INTRODUCTORYANDSURVEYComputingMilieux_MISCELLANEOUSGeneralLiterature_MISCELLANEOUS
free text keywords: marketingový mix; atraktivity cestovního ruchu; Tourism; podnikatelský plán; attractiveness of tourism; hotelnictví.; business plan; Cestovní ruch; hotel business.; marketing mix
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