Renovation of the hotel complex

Master thesis Czech RESTRICTED
DRHA, Aleš;
(2012)
  • Subject: marketingový mix; atraktivity cestovního ruchu; Tourism; podnikatelský plán; attractiveness of tourism; hotelnictví.; business plan; Cestovní ruch; hotel business.; marketing mix
    acm: GeneralLiterature_INTRODUCTORYANDSURVEY | GeneralLiterature_MISCELLANEOUS | ComputingMilieux_MISCELLANEOUS

The theme of this work is reconstruction the hotel complex. The theoretical part informs readers about tourism, marketing and how to build a business plan. Analytical part shows the issue of tourism in the region and technical condition of the hotel. In the synthetic pa... View more
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