publication . Bachelor thesis . Master thesis . 2011

Economics and management of selected retailer

Restricted Czech
  • Published: 01 Jan 2011
  • Country: Czech Republic
The goal of the thesis Economy system and operation of a selected retail chain is to explore and analyze the sphere in which the retailer chain operates, and evaluate their financial situation. At the same time, the selected retail chain will compare with the selected sectoral competition. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade and retail. The second part of thesis includes application theoretical knowledges by the situational analysis of company Tesco plc.
ACM Computing Classification System: ComputingMilieux_GENERAL
free text keywords: BCG matice; retail; BCG matrix.; Porterův model; situational analysis; SWOT analýza; SWOT analysis; finanční analýza; competition; Trade; maloobchod; financial analysis; Porter ´s model; Obchod; situační analýza; konkurence, finanční analýza; Inditex; Maloobchod; Španělsko; Retailing; retailing chain; trendy; zisk; market; profit; textile and clothing industry; H&M; competitions; textilní a oděvní průmysl; Spain; STEP analysis; maloobchodní řetězec; trends; finanční zpráva.; trh; financial analysis; financial report.; STEP; TOP retailers; TOP maloobchodníků
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