publication . Master thesis . 2013

Využitie revenue managementu v oblasti Food and Beverage

Džambová, Adela;
Restricted Slovak
  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of this thesis is to introduce theoretical basis and practical review of actual revenue management usage in hospitality, espacially in the Food&Beverage Department. First chapter brings out the concept of revenue management from the view of its origin, development and integration into other industries. The second and third chapter describes different tools and approaches between the Rooms and Food&Beverage Department. The purpose of the last chapter is to compare revenue management usage through survey within both mentioned departments in the Czech Republic.
free text keywords: hotelový priemysel; hospitality; Food and Beverage; revenue management
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