publication . Bachelor thesis . 2015

The Specificity of Digital Games and Their Communication in Growdfunding

Pecháček, Václav;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
Abstract
This thesis deals with a relatively new phenomenon of crowdfunding, specifically relating it to the computer games industry. It poses the question: What is the reason for the disproportionate success of computer games compared to other types of products? and clarifies the rules of crowdfunding and the current state of the computer game industry. It analyses computer games as a medium and also their publicand among all these elements tries to identify those relevant for crowdfunding success and unique to computer games. Furthermore, it deals with crowdfunding campaigns with the specific focus on computer games campaigns. The final part of this work focuses on the...
Subjects
ACM Computing Classification System: ComputingMilieux_PERSONALCOMPUTING
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