Customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic

Bachelor thesis English RESTRICTED
Hrabě, David;
(2014)
  • Subject: individuální hloubkové rozhovory; Česká republika; marketing; pilotní studie; chování spotřebitele; explorativní výzkum; Samsung Galaxy Gear; fokusní skupiny

This bachelor thesis is dedicated to analysis of customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic. The theoretical part includes information needed in relation to the marketing research problem and in the practical part the researche... View more
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