publication . Master thesis . 2011

Předpoklady rozvoje cestovního ruchu na Prachaticku

MRÁZ, Pavel;
Restricted Czech
  • Published: 01 Jan 2011
The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.
free text keywords: životní cyklus destinace; marketing služeb; služby; destinace cestovního ruchu; STEP analýza; marketing mix; marketing services; SWOT analýza; marketing cestovního ruchu; destinační management; cestovní ruch; product; STEP analysis; marketing; tourism marketing; services; služby v cestovním ruchu; tourism; marketingový mix; tourist destination; organizace cestovního ruchu (destinační agentura); produkt; tourism organization (destination agency); tourism services; SWOT analysis; life cycle destination; destination management
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