Kontextová reklama Google AdWords

Master thesis Czech RESTRICTED
Procházková, Anna;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: PPC reklama; reklamní sestavy; ad groups; Contextual advertising; Kontextová reklama; online advertising; online reklama; reklamní kampaně; PPC advertising; Google AdWords; ad campaigns

The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-... View more
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