publication . Bachelor thesis . 2011

Marketing plan for establishment of a sport shop with sport accesories sale and additional services

Trakalová, Aneta;
Restricted Czech
  • Published: 01 Jan 2011
  • Country: Czech Republic
Abstract
Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.
Subjects
ACM Computing Classification System: ComputerApplications_MISCELLANEOUS
free text keywords: marketingová strategie; marketingový plán; marketing; planning; marketing strategy; finanční plán; plánování; financial plan; marketing plan
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Bachelor thesis . 2011
Provider: Digitální repozitář NUŠL
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