publication . Bachelor thesis . 2011

Analysis of the Marketing Mix of a Chosen Pharmacy

Trnka, Štěpán;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This Bachelor's Thesis studies application of marketing to a pharmacy in a small to medium sized town. The theoretical part addresses marketing elements that are relevant for this field of entrepreneurship. I also add the specifics of marketing in the field of medical care. The analysis deals mainly with marketing mix in a traditional sense and competiton in the area. The Theoretical part also includes specifics of operation of a pharmacy. The Practical part contains basic information about the pharmacy I chose and it's brief history. This is followed by analysis of a marketing mix and competition. In conclusion I rate the marketing approach of the pharmacy, mak...
Subjects
Medical Subject Headings: health care economics and organizations
free text keywords: marketingový mix; Marketing; marketingová komunikace; pharmacy; maloobchod; marketing communication; retail store; lékárna; marketing mix
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