Analysis of the Marketing Mix of a Chosen Pharmacy

Bachelor thesis Czech RESTRICTED
Trnka, Štěpán (2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; Marketing; marketingová komunikace; pharmacy; maloobchod; marketing communication; retail store; lékárna; marketing mix
    mesheuropmc: health care economics and organizations

This Bachelor's Thesis studies application of marketing to a pharmacy in a small to medium sized town. The theoretical part addresses marketing elements that are relevant for this field of entrepreneurship. I also add the specifics of marketing in the field of medical c... View more
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