publication . Bachelor thesis . 2015

Retail marketing a in-store promotion společnosti Samsung Electronics Czech and Slovak s.r.o.

Košťál, Michal;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
Abstract
This thesis deals with the retail marketing and the in-store promotion. It is prima-rily focused on merchandising, sales promotion and other selected activities. The work itself is devoted to Samsung Electronics Czech and Slovak s.r.o. and is mostly based on a practical experience gained from a position of an employee. Firstly, the amount of investments in marketing of Samsung in comparison with the competition is introduced. The following part describes the basic retail acti-vities across the whole Czech and Slovak republic, especially merchandising, sales promotion and other selected activities. The aim of this work is to evaluate the effectiveness of the reta...
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Subjects
free text keywords: retail marketing; Samsung Electronics; chování spotřebitele; merchandising; podpora prodeje
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Bachelor thesis . 2015
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