publication . Bachelor thesis . 2015

Retail marketing a in-store promotion společnosti Samsung Electronics Czech and Slovak s.r.o.

Košťál, Michal;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
Abstract
This thesis deals with the retail marketing and the in-store promotion. It is prima-rily focused on merchandising, sales promotion and other selected activities. The work itself is devoted to Samsung Electronics Czech and Slovak s.r.o. and is mostly based on a practical experience gained from a position of an employee. Firstly, the amount of investments in marketing of Samsung in comparison with the competition is introduced. The following part describes the basic retail acti-vities across the whole Czech and Slovak republic, especially merchandising, sales promotion and other selected activities. The aim of this work is to evaluate the effectiveness of the reta...
Subjects
free text keywords: retail marketing; Samsung Electronics; chování spotřebitele; merchandising; podpora prodeje
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